New UW-Madison Project 72 outreach campaign highlights five School of Education alums


UW-Madison state-wide outreach campaign
features five alumni from School of Education

Five School of Education alumni are featured in a new UW Foundation and Wisconsin Alumni Association campaign designed to help link UW-Madison all 72 counties in Wisconsin.

The idea of partnership is at the heart of the UW-Madison story. The cities, villages and towns of Wisconsin have sent UW-Madison their best, and those individuals have returned to communities throughout the state to do great things. 

AWF-Stacked-Logo-Color-CMYK copyOur School of Education alumni featured in this campaign are:

• Scott Martino, who is a physical education teacher and wrestling coach at Ladysmith High School;

• Bob Wiedl, a physical therapist in Sparta;

• Don Osterday, a civic activist and retired Darlington High School counselor;

• Rachael Holden-Kaufman, a Superior High School teacher; and

• Tanya Kotlowski, principal at Adams-Friendship High School.

UW-Madison graduates have built companies, clinics, factories, farms, and ventures that have served people in Wisconsin and around the world. In turn, Wisconsin’s communities have given the university ideas, inspiration, energy, and essential resources.

This partnership is nothing new: the founders of Wisconsin and its university saw the school and the state as inextricably bound. In 1904, University of Wisconsin President Charles Van Hise gave voice to this principle — called the Wisconsin Idea — stating that he would “never be content until the beneficent influence of the university reaches every family in the state.”

The stories of alumni from UW-Madison are featured in each of Wisconsin's 72 counties. Media includes billboards, print and electronic advertising and the website,

To share information about your connections with the UW-Madison School of Education, and how your time here has affected your life, please contact Sarah Fuelleman, alumni relations coordinator, at 608-262-0054 or

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